J/70 Midwinter Championship
— A CASE STUDY —
Social Media · Photography · Reels · Drone
In three days at the helm of the J/70 Facebook & Instagram pages at the 2023 J/70 Midwinter Championship, I created the page’s 3 best-ever performing Facebook posts as well as 5 of the 6 best-ever performing Instagram posts.
I delivered over 700 photos, 7 reels, daily wrap-up posts, lifestyle/party content, a media hit in Sailing World Magazine, and my favorite: a robust Instagram Story documenting the weekend in-the-moment in 62 entertaining, high quality, well-produced slides, with the sailors tagged so they can reshare the slides to their own channels and expand the Class’s reach.
The client’s goal was to hit 5,000 Instagram followers. We earned 318 new followers, doubling the goal. On Facebook, we earned 144 new page likes.
Thank you to my media boat driver, Mark Pincus.
Show me the data!
A two-year analysis of the International J/70 Class pages on Facebook and Instagram.
My work is highlighted in green.
Featured Content
Popular Video
Best-performing post ever published on the J/70 International Class Facebook page
Storytelling
Party Post
Multi-Photo Post
Thanks to BACARDÍ, the day’s not over when the racing is — @CoconutGroveSailingClub opened its doors to J/70 sailors with an open @Bacardi Bar and live music by the water tonight 🎸
Intro Post
Multi-Photo Post
Good morning from Miami! ☀️🌴🌺 Welcome to the 2023 J/70 Midwinter Championship. Excitement is building as we prepare to kick off the first day of racing. With the sun shining and the breeze building, it's going to be a fun day on the water. We wish all the competitors the best of luck — Let's make this a memorable Midwinters.
Thank you to our sponsors, @quantumsails and @bacardi! Always happy to be at @shakealegmia with top-notch support from @grovesailing.
Photo Gallery
All 700 photos available for clients and sailors to download
Free for personal use & J/70 Midwinters event promotion
Reels
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